Do not fear them, for the LORD thy God, hath fought for you.
Deuteronomy 3:22
Thursday, July 1, 2010
GOOGLE MASSACRE
GOOGLE MASSACRE
S.C.A.L.P. Or Be SCALPED!
http://www.GoogleMassacre.com
COPYRIGHT: Google Massacre Dot Com
1
ALL RIGHTS RESERVED
No part of this report may be reproduced or transmitted in any form whatsoever, electronic, mechanical, including photocopying, recording, or by any information storage or retrieval system without the informed, written, dated, and signed consent of the author.
This document is copyright © 2008 Google Massacre and www.GoogleMassacre.com
You may freely distribute this report only, but no changes to this document may be made without the express written approval of the authors.
DISCLAIMER AND LEGAL NOTICES
The information presented within this ebook solely and fully represents the views of the author as of the date of publication. Any slight to, or potential misrepresentation of, any peoples or companies is entirely unintentional. As a result of changing information, conditions or contexts, this author reserves the right to alter content or option with impunity. This ebook is for informational purposes only and the author does not accept any responsibility for any liability resulting from the use of this information. While every attempt has been made to verify the information contained herein, the author and his resellers and affiliates cannot assume any responsibility for errors, inaccuracies, or omissions
2
Introduction
Dear future Google scalper,
Congratulations on being brave, and for taking the first step towards total online domination…
Weaker wealth seekers would have fled in fear.
But you are not like them.
You understand the need to massacre online.
You realize online wealth and success boils down to one thing…
SCALP… Or be SCALPED!
The fact you are here reading this tells me one thing.
You want to be the SCALPER, and not the SCALPED.
We applaud you for this, as we know, more than anyone, that
3
Scalping Means FEAR
And it’s much easier to run, than to face the fear, stand and fight.
At this point you may be wondering why we’re using the word “scalping”?
To begin with, there are historical reasons...
For instance, scalping has long been known for its brutality and speed. In the Middle Ages, warriors scalped their enemies to claim a trophy to prove their fighting prowess.
From the ancient Greeks to settlers in North America, scalping terrified people. But here's the part history books always skip past.
Warriors took the scalp before they took the life. The person being scalped stared death full in the face. He knew what was going to happen. He felt the fear.
But we at Google Massacre have an even smarter reason for using SCALP as our catch-cry.
While you may not realize it yet, everything we do is calculated...
Not only will scalping breed fear into your competition, SCALP will become your key to online wealth and success.
Yes, that’s right, S.C.A.L.P. is THE key...
And perhaps by being a little braver today, you will decide to arm yourself with this incredibly powerful key, one that is yet to fail.
4
As with this key, online success is almost guaranteed.
You are just moments away from discovering some amazing things...
Google Massacre will give you the power to make your market competition wake up in a cold sweat at night... because they're afraid you're coming for them.
After all, you’re about to secure yourself...
Google Massacre... The Terrible Tool Your Competition Will Fear Most In Your Hands
Before we handover the S.C.A.L.P. key, we want to give you a little background information on us...
We weren't always cold-blooded competition scalpers. We tried to be nice and "compete" like the rule books said. That seemed only fair. Then it dawned on us... Competition isn't fair. You don't have to be unethical, or break any laws. But if you're in the battle to win, you have to fight like defeat is not an option.
That means being brutally ruthless when you have to be. Google Massacre reveals the exact method we use on a daily basis to win, so you don't have to get scalped like we did before you learn how to fight back.
And boy do we win...
Here are the results of one recent slaughtering of our Google competition...
5
How does a cool $2800 a day sound to you?
That would change your life, right?
You see, our number one aim is to get you earning $100 per day through your PPC advertising campaigns. We set the bar at $100, because once you know how to make that, you’ll easily be able to turn it into $200, $300, $400… the chance to generate serious wealth is staggeringly genuine. All you need are the Google annihilating strategies and techniques contained in our Google Massacre program.
We are here to help you on your way to financial freedom, without any other aim or agenda! We see this wealth as so attainable, that there really is no need to suffer and struggle on in your boring day job any longer!
Yes, with our killer guidance, you have a finely tuned and sophisticated roadmap of awesome tactics and ruthless PPC manipulations. It’s time for you to have the online, fully-automated income you’ve been dreaming about!
It’s time to throw out the alarm clock, and to tell your boss what you really think of them. It’s time to take control of your life.
And with the phenomenal Google Massacre system at your fingertips, you cannot fail!
Now be honest:
How many of you have attempted to manoeuvre your way into the PPC history books, targeting search engines and keyword trends 6
indiscriminantly? Trying any ‘recommended’ SEO tactic, and throwing money after all the popular keywords?
And how much money did you actually make?
Our guess is… not much!
But fear not, with the advent of Google Massacre, the day of the crappy Adwords junkbook is over. With our dedicated and ruthless system toward PPC domination, you can blitz Google and murder your competition!
You see, our taste for Google blood is relentless.
Here’s another, somewhat more impressive, Massacre of our Google Competition...
The above shots prove one simple thing.
We know what we’re doing, and the S.C.A.L.P. key works... period!
And more importantly, we want you to sit back comfortably knowing you’re in safe hands, while we take you on one helluva revealing ride!
7
And why the name Google Massacre?
Yes, another carefully thought out decision...
Let’s have a quick look at the definition of massacre:
“To kill in considerable numbers where much resistance can not be made”
I think that definition says it all.
But, to be even more specific, we know that the knowledge contained within Google Massacre will give you the power to destroy and embarrass your Google Adwords competition.
Your competition will demonstrate zero resistance, and beg for mercy.
And thanks to the “Rinse and Repeat” method, your application of Google Massacre’s S.C.A.L.P. method will bring you considerable scalps, as you board the money train to PPC domination.
If this sounds too harsh, or you begin to feel sorry for your soon-to-be destroyed completion, we want you to remember one thing.
It’s S.C.A.L.P. or be SCALPED!
And trust us, armed with the same choice, your competition wouldn’t think twice.
PPC is war, and thanks to the Google Massacre key, you will be victorious.
In the online world, there are no limits, so there is no end.
8
Scalping will become your favorite game, and once you’re killing your competition with ease, that “dream life”, whatever it may be for you, will be yours!
Prelude To A Massacre
Thunderheads roll on the horizon. The air is thick with fear and anticipation.
There’s an undeniable feel in the air, hinting menace, chaos, war…
If battle is imminent, then “know thine enemy”
Your fearsome adversaries run by a well-known and much admired alias:
Googlephiles.
Yes, they’re devoted to Google, they serve the cause of Google; and, like any brave knights, Googlephiles are here for a reason:
They’re here to make money.
And they’re making truckloads of it.
And you need to stop them.
It’s that simple.
And what is their weapon of choice?
An awesome machine that goes by a deceptively small acronym:
P.P.C.
9
Pay Per Click is THE way to make money online. No other option contains all the potential that PPC does.
If you’ve ever doubted it, consider the myriad benefits:
A PPC devotee is free to run their online business on their own terms: In the lines of a “Pretty Woman”: “you say when, you say what, you say how much”
No need to compromise because PPC advertising brings infinite choice and infinite flexibility.
You don’t need your own website, nor any ‘fancy’ or expensive machinery.
You don’t need much money to get started, and in some cases, you don’t need any!
You don’t have to be an IT genius with crack html coding skills. If you can type and read, PPC will work for you!
You’re not locked into ANYTHING, so you can rob and run!
But most importantly, it’s fast, easy, and very, very profitable once you possess the S.C.A.L.P. key.
And the only way for you to combat this brutal efficiency is to break into the Googlephiles ranks and become one of them. But one with an edge: One with a secret weapon to stab them in the back with, the moment they get complacent…
And that weapon will be made available to you here today. Now. Immediately.
Your weapon and your mission is to S.C.A.L.P
10
Like the Googlephiles, we know beyond a shadow of a doubt that using Google Adwords PPC (pay per click) strategies really does destroy your financially challenged lifestyle. There’s a proven system to follow here, what we like to refer to as our ‘S.C.A.L.P. key’, and it really works.
Want More Proof That S.C.A.L.P. Works?
Well, just have a look at this – results from my daily PPC promotions of just one product using the power of THE Key:
Yes, that’s over $1000 dollars a day. The scary thing however, is that the above proof is from just one of our many accounts. Not so bad, huh!
Our goal for YOU is simple…
Get you making $100 a day profit within 30 Days! 11
Once you’re there, we’ll then get you clearing $250 a day, and from then on, the sky is the limit!
If you are already making over $250 a day, fantastic!
BUT with Google Massacre and our advanced Massacre Methods we’ll get you making more than double that, as you already understand the power of what one or two revolutionary ideas can do for your business… and that’s all it takes to double or triple your daily profits!
Are you keen to see these sorts of numbers in your own bank account? Well, today that wish is achievable, you just have to promise to implement what you’re about to learn!
So let’s get to it!
The next thing we must raise with you is the critical issue of TRAFFIC. This is the cornerstone of successful internet marketing, as sales can’t occur without a decent amount of exposure! How can a store make any sales unless people are walking through their doors?
Well, the exact same principle applies to your online ‘store’! And the huge advantage of online marketing and sales is that you can attract and service a massively larger volume of customers every day compared to ventures in the ‘real world’, where physical constraints and demands handicap the profit potential. 12
So your income as an online business person has the capacity to be so much bigger, but that income is still only a direct reflection of the amount of traffic and quality of traffic you are attracting.
Traffic is ELEMENTAL and FUNDAMENTAL to everything you do.
So what can Google do to boost your traffic?
How can you harness the power of Google’s systems and get them working for you? There are ways to subvert Google’s will to your ultimate benefit, and the fundamentals of doing this will be set out in our SCALP methodology.
Generating Traffic: The Magic Power of ADWORDS!
PPC (pay per click) advertising is the best, foolproof way to bring in instant traffic. In the main, PPC advertising is undertaken using Google Adwords, and we’ll be showing you how to send droves of traffic to your affiliate website and turn that traffic into paying customers in no time at all!
As you’ve no doubt picked up in your online journeys, many marketers ‘give up’ on PPC advertising within a relatively short time frame, almost always because they don’t understand how it works and Google ends up annihilating them.
Here at Google Massacre, we’re all about turning the tables on Google and decimating its predatory tendencies… oh, and annihilating the competition in the process! 13
So don’t take a stab in the dark with Adwords! You might get freakishly lucky to begin with, but it’s more likely you’ll end up hundreds, even thousands, of dollars out of pocket.
And for all those frustrated, discouraged PPC advertisers out there… this Google Massacre program is dedicated to YOU!
Cracking the System and Learning to SCALP…
Yes, Adwords can seem a bit daunting at first, with Google set out as this proverbial beast that will defy all your efforts to tame it.
But as we now know, Google is secretly vulnerable, and we’ve exposed all its flaws for your profit-making exploitation…
You see, the essence of ‘PPC 101’ is that Google Adwords sells you advertising space that shows up on Google’s search results. So when someone searches for a specific word or term or phrase, and you have paid Google to let you advertise for that word, you ad appears in the Google search results page. Basically, you’re paying Google to help you to be prominent on its pages. Think of it as a tithe or even a ‘bribe’ to Google!
But there’s so much more that can be happening – What is Google doing for you?
How can you exploit its systems to maximize your profits and obliterate your competition??
Well, all will be revealed in Google Massacre, but for the moment, consider this evidence of the misinformation being spread about by Google online…
14
When you make a sale, exactly who is making a profit?
The rationale to PPC advertising is that the quality and relevance of your keywords determines the number of sales you eventually get. But is this all you need to consider, Keyword selection?
What about the location of your ads, their placement and clout?
Aren’t you beginning to feel Google’s hiding something from you?
Well, we’ve exposed some of their best-kept dirty little secrets!
Consider, what is ‘best practice’ in this context: Is it all about paying top dollar to Google for the best possible keywords?
If keyword bidding prices are determined by popularity, not any organic value or intrinsic goodness, who is driving up this popularity?
Who has a vested interest in keeping costs-per-click high and the bidding wars fierce?
Well, it starts with G and rhymes with ‘Snoogle’…
You can take us at our word, or you can check out all the damning evidence contained in the Google Massacre book; either way, we are ready to release our phenomenal SCALP method to the world, so that you too can understand the battleground of PPC advertising and equip yourself with the weapons to emerge victorious!
So enjoy this fabulous program, soak up the more fundamental elements, and then prepare yourself for the gripping and
15
groundbreaking tips and strategies we have developed to undermine Google, sabotage the efforts of your competitors, and bring massive profits to YOU.
So what’s it all about? Well…
Keywords and Adwords!
Adwords is a Google brand and is basically the sum of its parts: ‘words’ within ‘ads’. ‘Keywords’, more specifically. And Adword campaigns are amazing entities with phenomenal profit-pulling power.
Adwords campaigns represent an instant opportunity to target your dream customers in any region, and lead them to your product keen and ready to buy.
The great thing about this kind of advertising is that it only takes about 10 minutes to set up, and campaigns take effect within minutes. It’s speedy, it’s targeted, it’s tailor-made, and it’s completely under your control.
Plus, when it’s done well, it’s ferociously fast and powerfully profitable.
You will be honestly amazed at the profit margin Adword campaigns can generate… at least initially! In no time at all, you’ll be a veteran of the craft, and several hundred dollars a day from a fully-automated PPC income will just seem NORMAL to you!
Sounds nice, huh.
16
Functions and Outcomes of Adwords
PPC advertising is based upon two simple functions:
You only pay for visitors that come to your site – this means that there are no ‘up-front’ costs. While every click costs you a little (but only whatever amount you’re willing to pay), it is also a chance to turn that visitor into a paying customer. If no-one clicks on your ad, you don’t pay, it’s that simple. Basically, you want to get as many targeted visitors while paying as little as possible “per click”.
Your ads are displayed in the search engines according to what people are searching for. For example, if someone is searching for “Italian lessons” and you are bidding on the keyword “Italian lessons”, then your ad will be displayed in the search engine results page. Couple this keyword match with a high Ad position (something we’ll get to a little later), and the searcher is incredibly likely to click on your ad and consequently buy the product on offer.
Now, there are other sources of PPC advertising out there, such as Yahoo Search Marketing.
While these other options are okay, we truly believe Google Adwords is the best place to begin and the best place to pursue your PPC advertising efforts. Why? Well, for the following reasons:
The Google user base targets more Internet savvy, technical users – people who are more likely to buy online quickly and with confidence!
Google Adwords is practically instant, as you can have your campaign up and running in just minutes. In contrast, the set-up/review process for Yahoo is a LOT slower (can be 2 to 5 days), which can be extremely frustrating.
17
Google Adwords allows you to better target your leads geographically, from countries to states to cities to zipcodes – even by a custom drawing! This is very useful when physical products or services are involved and a local audience is being sought.
Your competitors can’t see how much you are bidding for your keywords or the click-through-rate (CTR) your ads are getting. Of course the less your competitors know the better, so this is huge tactical advantage.
Finally, Google Adwords actually rewards good performance! Basically, if an ad performs well, through a high Click Through Rate (CTR - which is the percentage of users who click on your ad), your ad is rewarded with a higher ad positioning as well as better pricing per click. Google wants to display the best, most relevant ads for its users, so you end up paying less per click the higher the CTR of that ad is. Sounds great, hey!
Now, remember how we talked about people taking a stab in the dark with PPC advertising, and only getting disappointed and disillusioned in the process?
Well, thanks to the foolproof rules and strategies in our Google Massacre program, we are here to ensure that that person is never you.
Don’t worry, all of this is revealed inside Google Massacre, as well as our Super Advanced Massacre Methods, which you can get instantly here!
18
Don’t Forget
Google Massacre’s Mantra...
S.C.A.L.P. or be SCALPED!
www.GoogleMassacre.com
Get SCALPING, as good fortune will follow,
and Steven Lee Jones
www.GoogleMassacre.com
19
S.C.A.L.P. Or Be SCALPED!
http://www.GoogleMassacre.com
COPYRIGHT: Google Massacre Dot Com
1
ALL RIGHTS RESERVED
No part of this report may be reproduced or transmitted in any form whatsoever, electronic, mechanical, including photocopying, recording, or by any information storage or retrieval system without the informed, written, dated, and signed consent of the author.
This document is copyright © 2008 Google Massacre and www.GoogleMassacre.com
You may freely distribute this report only, but no changes to this document may be made without the express written approval of the authors.
DISCLAIMER AND LEGAL NOTICES
The information presented within this ebook solely and fully represents the views of the author as of the date of publication. Any slight to, or potential misrepresentation of, any peoples or companies is entirely unintentional. As a result of changing information, conditions or contexts, this author reserves the right to alter content or option with impunity. This ebook is for informational purposes only and the author does not accept any responsibility for any liability resulting from the use of this information. While every attempt has been made to verify the information contained herein, the author and his resellers and affiliates cannot assume any responsibility for errors, inaccuracies, or omissions
2
Introduction
Dear future Google scalper,
Congratulations on being brave, and for taking the first step towards total online domination…
Weaker wealth seekers would have fled in fear.
But you are not like them.
You understand the need to massacre online.
You realize online wealth and success boils down to one thing…
SCALP… Or be SCALPED!
The fact you are here reading this tells me one thing.
You want to be the SCALPER, and not the SCALPED.
We applaud you for this, as we know, more than anyone, that
3
Scalping Means FEAR
And it’s much easier to run, than to face the fear, stand and fight.
At this point you may be wondering why we’re using the word “scalping”?
To begin with, there are historical reasons...
For instance, scalping has long been known for its brutality and speed. In the Middle Ages, warriors scalped their enemies to claim a trophy to prove their fighting prowess.
From the ancient Greeks to settlers in North America, scalping terrified people. But here's the part history books always skip past.
Warriors took the scalp before they took the life. The person being scalped stared death full in the face. He knew what was going to happen. He felt the fear.
But we at Google Massacre have an even smarter reason for using SCALP as our catch-cry.
While you may not realize it yet, everything we do is calculated...
Not only will scalping breed fear into your competition, SCALP will become your key to online wealth and success.
Yes, that’s right, S.C.A.L.P. is THE key...
And perhaps by being a little braver today, you will decide to arm yourself with this incredibly powerful key, one that is yet to fail.
4
As with this key, online success is almost guaranteed.
You are just moments away from discovering some amazing things...
Google Massacre will give you the power to make your market competition wake up in a cold sweat at night... because they're afraid you're coming for them.
After all, you’re about to secure yourself...
Google Massacre... The Terrible Tool Your Competition Will Fear Most In Your Hands
Before we handover the S.C.A.L.P. key, we want to give you a little background information on us...
We weren't always cold-blooded competition scalpers. We tried to be nice and "compete" like the rule books said. That seemed only fair. Then it dawned on us... Competition isn't fair. You don't have to be unethical, or break any laws. But if you're in the battle to win, you have to fight like defeat is not an option.
That means being brutally ruthless when you have to be. Google Massacre reveals the exact method we use on a daily basis to win, so you don't have to get scalped like we did before you learn how to fight back.
And boy do we win...
Here are the results of one recent slaughtering of our Google competition...
5
How does a cool $2800 a day sound to you?
That would change your life, right?
You see, our number one aim is to get you earning $100 per day through your PPC advertising campaigns. We set the bar at $100, because once you know how to make that, you’ll easily be able to turn it into $200, $300, $400… the chance to generate serious wealth is staggeringly genuine. All you need are the Google annihilating strategies and techniques contained in our Google Massacre program.
We are here to help you on your way to financial freedom, without any other aim or agenda! We see this wealth as so attainable, that there really is no need to suffer and struggle on in your boring day job any longer!
Yes, with our killer guidance, you have a finely tuned and sophisticated roadmap of awesome tactics and ruthless PPC manipulations. It’s time for you to have the online, fully-automated income you’ve been dreaming about!
It’s time to throw out the alarm clock, and to tell your boss what you really think of them. It’s time to take control of your life.
And with the phenomenal Google Massacre system at your fingertips, you cannot fail!
Now be honest:
How many of you have attempted to manoeuvre your way into the PPC history books, targeting search engines and keyword trends 6
indiscriminantly? Trying any ‘recommended’ SEO tactic, and throwing money after all the popular keywords?
And how much money did you actually make?
Our guess is… not much!
But fear not, with the advent of Google Massacre, the day of the crappy Adwords junkbook is over. With our dedicated and ruthless system toward PPC domination, you can blitz Google and murder your competition!
You see, our taste for Google blood is relentless.
Here’s another, somewhat more impressive, Massacre of our Google Competition...
The above shots prove one simple thing.
We know what we’re doing, and the S.C.A.L.P. key works... period!
And more importantly, we want you to sit back comfortably knowing you’re in safe hands, while we take you on one helluva revealing ride!
7
And why the name Google Massacre?
Yes, another carefully thought out decision...
Let’s have a quick look at the definition of massacre:
“To kill in considerable numbers where much resistance can not be made”
I think that definition says it all.
But, to be even more specific, we know that the knowledge contained within Google Massacre will give you the power to destroy and embarrass your Google Adwords competition.
Your competition will demonstrate zero resistance, and beg for mercy.
And thanks to the “Rinse and Repeat” method, your application of Google Massacre’s S.C.A.L.P. method will bring you considerable scalps, as you board the money train to PPC domination.
If this sounds too harsh, or you begin to feel sorry for your soon-to-be destroyed completion, we want you to remember one thing.
It’s S.C.A.L.P. or be SCALPED!
And trust us, armed with the same choice, your competition wouldn’t think twice.
PPC is war, and thanks to the Google Massacre key, you will be victorious.
In the online world, there are no limits, so there is no end.
8
Scalping will become your favorite game, and once you’re killing your competition with ease, that “dream life”, whatever it may be for you, will be yours!
Prelude To A Massacre
Thunderheads roll on the horizon. The air is thick with fear and anticipation.
There’s an undeniable feel in the air, hinting menace, chaos, war…
If battle is imminent, then “know thine enemy”
Your fearsome adversaries run by a well-known and much admired alias:
Googlephiles.
Yes, they’re devoted to Google, they serve the cause of Google; and, like any brave knights, Googlephiles are here for a reason:
They’re here to make money.
And they’re making truckloads of it.
And you need to stop them.
It’s that simple.
And what is their weapon of choice?
An awesome machine that goes by a deceptively small acronym:
P.P.C.
9
Pay Per Click is THE way to make money online. No other option contains all the potential that PPC does.
If you’ve ever doubted it, consider the myriad benefits:
A PPC devotee is free to run their online business on their own terms: In the lines of a “Pretty Woman”: “you say when, you say what, you say how much”
No need to compromise because PPC advertising brings infinite choice and infinite flexibility.
You don’t need your own website, nor any ‘fancy’ or expensive machinery.
You don’t need much money to get started, and in some cases, you don’t need any!
You don’t have to be an IT genius with crack html coding skills. If you can type and read, PPC will work for you!
You’re not locked into ANYTHING, so you can rob and run!
But most importantly, it’s fast, easy, and very, very profitable once you possess the S.C.A.L.P. key.
And the only way for you to combat this brutal efficiency is to break into the Googlephiles ranks and become one of them. But one with an edge: One with a secret weapon to stab them in the back with, the moment they get complacent…
And that weapon will be made available to you here today. Now. Immediately.
Your weapon and your mission is to S.C.A.L.P
10
Like the Googlephiles, we know beyond a shadow of a doubt that using Google Adwords PPC (pay per click) strategies really does destroy your financially challenged lifestyle. There’s a proven system to follow here, what we like to refer to as our ‘S.C.A.L.P. key’, and it really works.
Want More Proof That S.C.A.L.P. Works?
Well, just have a look at this – results from my daily PPC promotions of just one product using the power of THE Key:
Yes, that’s over $1000 dollars a day. The scary thing however, is that the above proof is from just one of our many accounts. Not so bad, huh!
Our goal for YOU is simple…
Get you making $100 a day profit within 30 Days! 11
Once you’re there, we’ll then get you clearing $250 a day, and from then on, the sky is the limit!
If you are already making over $250 a day, fantastic!
BUT with Google Massacre and our advanced Massacre Methods we’ll get you making more than double that, as you already understand the power of what one or two revolutionary ideas can do for your business… and that’s all it takes to double or triple your daily profits!
Are you keen to see these sorts of numbers in your own bank account? Well, today that wish is achievable, you just have to promise to implement what you’re about to learn!
So let’s get to it!
The next thing we must raise with you is the critical issue of TRAFFIC. This is the cornerstone of successful internet marketing, as sales can’t occur without a decent amount of exposure! How can a store make any sales unless people are walking through their doors?
Well, the exact same principle applies to your online ‘store’! And the huge advantage of online marketing and sales is that you can attract and service a massively larger volume of customers every day compared to ventures in the ‘real world’, where physical constraints and demands handicap the profit potential. 12
So your income as an online business person has the capacity to be so much bigger, but that income is still only a direct reflection of the amount of traffic and quality of traffic you are attracting.
Traffic is ELEMENTAL and FUNDAMENTAL to everything you do.
So what can Google do to boost your traffic?
How can you harness the power of Google’s systems and get them working for you? There are ways to subvert Google’s will to your ultimate benefit, and the fundamentals of doing this will be set out in our SCALP methodology.
Generating Traffic: The Magic Power of ADWORDS!
PPC (pay per click) advertising is the best, foolproof way to bring in instant traffic. In the main, PPC advertising is undertaken using Google Adwords, and we’ll be showing you how to send droves of traffic to your affiliate website and turn that traffic into paying customers in no time at all!
As you’ve no doubt picked up in your online journeys, many marketers ‘give up’ on PPC advertising within a relatively short time frame, almost always because they don’t understand how it works and Google ends up annihilating them.
Here at Google Massacre, we’re all about turning the tables on Google and decimating its predatory tendencies… oh, and annihilating the competition in the process! 13
So don’t take a stab in the dark with Adwords! You might get freakishly lucky to begin with, but it’s more likely you’ll end up hundreds, even thousands, of dollars out of pocket.
And for all those frustrated, discouraged PPC advertisers out there… this Google Massacre program is dedicated to YOU!
Cracking the System and Learning to SCALP…
Yes, Adwords can seem a bit daunting at first, with Google set out as this proverbial beast that will defy all your efforts to tame it.
But as we now know, Google is secretly vulnerable, and we’ve exposed all its flaws for your profit-making exploitation…
You see, the essence of ‘PPC 101’ is that Google Adwords sells you advertising space that shows up on Google’s search results. So when someone searches for a specific word or term or phrase, and you have paid Google to let you advertise for that word, you ad appears in the Google search results page. Basically, you’re paying Google to help you to be prominent on its pages. Think of it as a tithe or even a ‘bribe’ to Google!
But there’s so much more that can be happening – What is Google doing for you?
How can you exploit its systems to maximize your profits and obliterate your competition??
Well, all will be revealed in Google Massacre, but for the moment, consider this evidence of the misinformation being spread about by Google online…
14
When you make a sale, exactly who is making a profit?
The rationale to PPC advertising is that the quality and relevance of your keywords determines the number of sales you eventually get. But is this all you need to consider, Keyword selection?
What about the location of your ads, their placement and clout?
Aren’t you beginning to feel Google’s hiding something from you?
Well, we’ve exposed some of their best-kept dirty little secrets!
Consider, what is ‘best practice’ in this context: Is it all about paying top dollar to Google for the best possible keywords?
If keyword bidding prices are determined by popularity, not any organic value or intrinsic goodness, who is driving up this popularity?
Who has a vested interest in keeping costs-per-click high and the bidding wars fierce?
Well, it starts with G and rhymes with ‘Snoogle’…
You can take us at our word, or you can check out all the damning evidence contained in the Google Massacre book; either way, we are ready to release our phenomenal SCALP method to the world, so that you too can understand the battleground of PPC advertising and equip yourself with the weapons to emerge victorious!
So enjoy this fabulous program, soak up the more fundamental elements, and then prepare yourself for the gripping and
15
groundbreaking tips and strategies we have developed to undermine Google, sabotage the efforts of your competitors, and bring massive profits to YOU.
So what’s it all about? Well…
Keywords and Adwords!
Adwords is a Google brand and is basically the sum of its parts: ‘words’ within ‘ads’. ‘Keywords’, more specifically. And Adword campaigns are amazing entities with phenomenal profit-pulling power.
Adwords campaigns represent an instant opportunity to target your dream customers in any region, and lead them to your product keen and ready to buy.
The great thing about this kind of advertising is that it only takes about 10 minutes to set up, and campaigns take effect within minutes. It’s speedy, it’s targeted, it’s tailor-made, and it’s completely under your control.
Plus, when it’s done well, it’s ferociously fast and powerfully profitable.
You will be honestly amazed at the profit margin Adword campaigns can generate… at least initially! In no time at all, you’ll be a veteran of the craft, and several hundred dollars a day from a fully-automated PPC income will just seem NORMAL to you!
Sounds nice, huh.
16
Functions and Outcomes of Adwords
PPC advertising is based upon two simple functions:
You only pay for visitors that come to your site – this means that there are no ‘up-front’ costs. While every click costs you a little (but only whatever amount you’re willing to pay), it is also a chance to turn that visitor into a paying customer. If no-one clicks on your ad, you don’t pay, it’s that simple. Basically, you want to get as many targeted visitors while paying as little as possible “per click”.
Your ads are displayed in the search engines according to what people are searching for. For example, if someone is searching for “Italian lessons” and you are bidding on the keyword “Italian lessons”, then your ad will be displayed in the search engine results page. Couple this keyword match with a high Ad position (something we’ll get to a little later), and the searcher is incredibly likely to click on your ad and consequently buy the product on offer.
Now, there are other sources of PPC advertising out there, such as Yahoo Search Marketing.
While these other options are okay, we truly believe Google Adwords is the best place to begin and the best place to pursue your PPC advertising efforts. Why? Well, for the following reasons:
The Google user base targets more Internet savvy, technical users – people who are more likely to buy online quickly and with confidence!
Google Adwords is practically instant, as you can have your campaign up and running in just minutes. In contrast, the set-up/review process for Yahoo is a LOT slower (can be 2 to 5 days), which can be extremely frustrating.
17
Google Adwords allows you to better target your leads geographically, from countries to states to cities to zipcodes – even by a custom drawing! This is very useful when physical products or services are involved and a local audience is being sought.
Your competitors can’t see how much you are bidding for your keywords or the click-through-rate (CTR) your ads are getting. Of course the less your competitors know the better, so this is huge tactical advantage.
Finally, Google Adwords actually rewards good performance! Basically, if an ad performs well, through a high Click Through Rate (CTR - which is the percentage of users who click on your ad), your ad is rewarded with a higher ad positioning as well as better pricing per click. Google wants to display the best, most relevant ads for its users, so you end up paying less per click the higher the CTR of that ad is. Sounds great, hey!
Now, remember how we talked about people taking a stab in the dark with PPC advertising, and only getting disappointed and disillusioned in the process?
Well, thanks to the foolproof rules and strategies in our Google Massacre program, we are here to ensure that that person is never you.
Don’t worry, all of this is revealed inside Google Massacre, as well as our Super Advanced Massacre Methods, which you can get instantly here!
18
Don’t Forget
Google Massacre’s Mantra...
S.C.A.L.P. or be SCALPED!
www.GoogleMassacre.com
Get SCALPING, as good fortune will follow,
and Steven Lee Jones
www.GoogleMassacre.com
19
ClickBank for Newbies
Chapter 1. Introduction
Chapter 2. ClickBank basics
Chapter 3. How to succeed with ClickBank
Chapter 4. The problem - why most ClickBank affiliates fail
Chapter 5. The solution
Chapter 6. An irresistible offer
FAQ
Source: Harvey Segal
Release 2.0a
Jan 2010
Book created with The Ultimate Rebrander
1
Chapter 1. Introduction
Hi,
It's Harvey Segal of SuperTips.com here.
If you are new to affiliate marketing or to ClickBank I've covered the basics in Chapter 2.
In Chapter 3 I've highlighted the key steps for becoming a successful ClickBank affiliate but
. . . it's Chapter 4 that is the focus of this guide as we reveal the key obstacle
. . . (hidden away in ClickBank's terms and conditions)
. . . which causes
most newbies to quit.
You'll see how to surmount this problem in Chapter 5
and there's a unique opportunity based on this solution for ALL marketers, new or experienced, in Chapter 6.
That's where you'll discover an irresistible product
. . . which you can offer to a limitless audience
. . . which means plenty of affiliate commissions in your ClickBank account.
2
Chapter 2. ClickBank basics
Before talking about ClickBank a brief explanation for anyone who is completely new to the world of Internet
marketing.
The most common - and simplest - way to make money on the Net is to become an 'affiliate' which means
you get paid commission for making sales of other people's products. You leave the whole task of product
creation, web sales copy, order processing and customer support, to the vendor: your job is simply to get the
word out about the product.
You are given an affiliate link which leads the customer to the sales site and identifies you as the person who
gets credit if a sale is made.
One of the most popular affiliate programs is ClickBank.
They are in fact the world's largest provider of digital products - essentially ebooks and software. You can
choose from over 30,000 products in many categories and their affiliate program is simple to join.
As a guide the average price of a ClickBank product is $41. The average commission rate is 55%, although
the top sellers often offer a much higher rate e.g 70% or 75% (the maximum).
We can say that success with ClickBank boils down to
- selecting a suitable product
- promoting (getting the word out) about the product
We will expand on these points in the next chapter.
PS. At this point you may be wondering who I am and what are my credentials for writing a guide about
ClickBank
- I own the ClickBank Success Forum with over 10,000 members.
- I own The Complete Guide to ClickBank , the only site devoted completely to ClickBank.
- I am the author of three books about ClickBank
- I have participated as an Advisory Board member in ClickBank's European Client meetings (in 2007 and
2008).
3
Chapter 3. How to succeed with ClickBank
If you are not a ClickBank affiliate sign up now, it's free. Click here
You will need to choose an id or 'nickname' and this will appear in your affiliate links so that you will gain
credit for your sales.
3.1 Selecting a suitable product
3.1.1. Finding the product
You can search for a product at the ClickBank Marketplace where several thousand vendors display their
products in an organized directory.
3.1.2 Is the product worth promoting ?
a) Look at the product price and commission rates
You should aim for products with a reasonable rate of commission, say 50%, to make your efforts worthwhile.
Be aware that ClickBank deducts transaction fees from a sale: here is a calculator
b) Is it an in-demand item ?
The Marketplace listings are ranked by popularity, so you can see which are the in-demand items. Popularity
is determined by a number of factors, the main being the amount of sales and the number of affiliates making
sales over the last 8 weeks. Note therefore that a product at the low end may still turn out to be popular
especially if it is new.
c) How effective is the sales page ?
Visit the sales page of the product to confirm that the sales copy does a good job of selling the product.
(There's another important factor - sales page leaks - which we cover in the next section)
3.1.3 Check out the affiliate support
The vendor should provide you with much more than just a link to join the affiliate program. Check for any
useful promotional material (e.g. sample ads, articles, solo mailings, endorsement/reviews, signatures).
Ideally there will be an affiliate mailing list so that the vendor can convey useful news. You want someone
reliable who won't disband a program or make rule changes without telling you.
Tip: Check how responsive the vendor is with a simple enquiry.
3.2 Warning - look for sales page "leaks"
As an affiliate you want the visitor to read through the sales page and hit that order button with you getting
credit for the sale. There are a number of reasons why this does not happen
1. There is an overt link to an affiliate sign up page. Your potential customer could simply become an affiliate
and purchase the product himself.
4
2. The vendor offers multiple payment options so if ClickBank is not chosen you do not get the commission.
3. Your product is just one of many unrelated products on a page - a put-off for the potential customer. (The
reason for this usually is that all the products belong to one ClickBank account which is restricted to only one
affiliate landing page ).
4. There are many external links which distract the visitor from reaching the order page.
5. The vendor captures your commission. There are offers to join a mailing list or claim a free report: you
should get credited for any sale ensuing from these leads but an unscrupulous vendor may follow up and
make the sale via his own link. Similarly the vendor may use a pop up upon exiting a site to convert a leaving
visitor into a sale for which you do not get the credit.
3.3 Promoting the product
3.3.1 Sign up for the affiliate program
Once you are happy that the affiliate program is worth promoting and does not suffer from potential 'leaks'
you can collect your affiliate link, known as a hoplink.
It has the format http://xxxxxxxx.vendor-id.hop.clickbank.net where you substitute xxxxxxxx with your
nickname.
You should check the validity by clicking on it and following through to the ClickBank order page where you
should see [affiliate=yournickname] at the bottom.
If not then you may have incorrectly formatted your hoplink or it's possible that the affiliate program has been
discontinued.
3.3.2 Link cloaking
The basic hoplink is not 'protected'. A customer can simply substitute his own nickname and get commission
for the purchase.
There are techniques and tools which can encrypt (or cloak) your hoplink to prevent link theft.
3.3.3 Getting traffic
You now want to get targetted visitors clicking on your hoplink and making a purchase.
A good affiliate program may provide useful promotional material.
The whole topic of getting traffic and advertising is beyond the scope of this guide (but don't despair - wait till
Chapter 5 !).
Tip: If you own and use the product it's highly recommended that you provide a review showing exactly how
and why you use it.
5
The topics mentioned in this chapter are covered in depth in the book ClickBank Affiliate SuperTips
for example
- Marketplace search tools and tips
- Product history, new products and ClickBank storefronts
- Sales leaks - how to eliminate them
- Hoplink tips
- Cloaking tools and techniques
- Promotion tips
- Tracking your hits
6
Chapter 4. The problem - why most ClickBank affiliates fail
So you've made your first sale.
Happy ? Motivated ?
Of course.
Now for the bad news.
Getting a sale does not mean you get paid.
The first reason (easily solved) is that you need to meet a payment threshold before you get paid. By default
ClickBank sets this at $100. So what you can do is lower it if you wish, you can go as low as $10 but be
aware that $2.50 is deducted for each check payment to you.
Note also that payment is only sent at pay period end time which is every 2 weeks. You need to have
received 2 pay checks before you can opt for direct deposit and receive payment every week.
But it's the second reason that is the BIG one.
In my experience it's one of the most common complaints at my forum and others.
Before getting paid you need to need to meet the Customer Distribution Requirement.
You can read the full detail in ClickBank's Accounting Policy but here is the essential bit
In compliance with US law, ClickBank will withhold payment of any account balance until the following criteria
is met:
* Sales made with 5 or more different credit card numbers and
* Sales made with two different payment methods (either Visa, MasterCard, or PayPal). Note: PayPal
purchases do not count toward the minimum 5 different credit card numbers.
What this means is - at the very best - you are going to NEED FIVE SALES BEFORE YOU GET PAID.
Feeling frustrated ?
Well it get's worse.
Let me tell you about 'dormant' accounts.
Accounts with a positive balance but no earnings for an extended period of time are considered dormant.
7
Dormant accounts are subject to a charge of $1 per pay period after 90 days of inactivity, $5 per pay period
after 180 days of inactivity, and $15 per pay period after 365 days of inactivity.
So you could hit lucky on your first day as an affiliate, earn a big commission ( the maximum possible is
$100) then wait and wait for at least 4 more sales before you can get hold of your earnings. Meanwhile after 3
months of no sales deductions begin chipping away at your account.
Are you then surprised why newbies struggling to make sales become disillusioned and start to quit ?
Over 90% of ClickBank affiliates are INACTIVE.
But here's how we are going to solve this problem.
8
Chapter 5. The solution
Obviously if you could make some quick easy sales of something, anything - which need not even be your
selected product niche - then you will be able to meet the Customer Distribution Requirement, become
eligible to receive your first check and soon get the 3 checks allowing you to move to direct debit - which then
means weekly payment and no more waiting for the postman to deliver your check.
So our problem would be solved if you could offer customers an affiliate product which is so highly desirable
and attractive that it will be a no-brainer for them to purchase.
Well there is such a product.
- It's a product aimed at ClickBank newbies
- It solves their biggest problem
- It's incredibly cheap
- It's a package which costs just 3 (THREE) dollars ! That is the minimum sale price for a ClickBank product.
Let me show you something
Click here but don't purchase just yet.
Go to the order form and look at the bottom of the page.
You should see [affiliate=xxxxxxxx]
where xxxxxxxx represents an affiliate id.
This means that when you do purchase then the affiliate whose link you followed to download this book is
going to receive commission on this sale.
His commission is trivial, it's 51% of $3 which works out after deductions at $0.90 but that's not the point. He
has just made another easy ClickBank sale which is rapidly enabling him to meet the Customer Distribution
Requirement, maybe allowing the release of funds from other sales waiting in his ClickBank account, and
providing the springboard to a successful ClickBank career.
So how would you like to do the same ?
How would you like an affiliate link which inserts your ClickBank id in this book (a process known as
rebranding) and gets you quick and easy commissions.
Well that is just part of the package I am offering.
When you purchase it for $3 you will receive a 'Rebrander' link that will makes this happen. All you do is give
out that link. (The good news: you WON'T have to copy, rebrand and upload the book to a website as other
rebranders require you to).
Now - how to promote it ? (you must be asking).
Well I did say earlier that a good affiliate program should provide useful promotional material.
9
And that's why I am including in the package as part of your $3 purchase a special Promotion Guide.
It's a huge resource of tips, advice and ideas for promoting this book.
What's more, you are welcome to use and adapt the information for any other of your affiliate programs.
So tell me.
Do you think someone who clicks on your rebrander link, such as a newbie ClickBank affiliate or a beginner
wanting to know how to make money online, will resist turning this down ?
Especially when they are being besieged non-stop by hyped up promises of earning quick fortunes on the
Net if they purchase say a $499 course.
Somehow I think not.
And that means another commission payment for you.
But before you purchase for $3 there's more good news I want to tell you.
10
Chapter 6. An irresistible offer
Now I did say that there's an opportunity in this book for ALL marketers.
An experienced ClickBank marketer is not going to bother offering a free book just to get commission on $3
sales. (Although there is another way he can profit from this - there's a Supertip coming later)
No, he will want something much much more. And he'll get it in this chapter.
To explain how I'll first answer a question that you might be wondering about.
How am I making any profit out of this ?
After all I'm giving away this book for free, I'm not capturing email addresses, I'm only making $0.87 per sale.
Well I'll tell you.
Throughout this book you will see links to my sites and products such as
- My ebook ClickBank Affiliate SuperTips
- My SuperTips site
Now, all my sites and ebooks link to and cross reference each other.
Which means that someone reading my free ebook Forum Marketing SuperTips for example can end up
purchasing my recommended ad tracker AdTrackz or any other of the SuperTips ClickBank Products.
That's how all my free books work.
Readers will (hopefully) like what I write, note the absence of hype, see that I am an authority on a topic and
make a purchase.
So here is my offer to you.
How would you like a Super Rebrander link which gives YOU commission on all these sales ?.
The commission on offer ?
11
A massive 70%
You might be wondering why I am so kind and generous to make this offer.
Well it's nothing of the sort.
I know that when you see big 70% commissions (such as $49 for an AdTrackz purchase) you will double and
treble your promotion activities.
Which means more commission for you and more profit for me.
Makes sense ?
And so, what should I charge for the Super Rebrander link . . .
Well all the time, month after month, that you are handing out the link - you can be getting 70% commissions.
And so I first thought of charging ... $37 per month.
Then I thought about $27 per month as it would take as little as one average sale in a month (with 70%
commission) to cover the cost.
Finally I decided ....
Turn to next page
12
$37 per month ?
$27 per month ?
I want you to be eager to spread the word about your rebranded book.
So that's why I'm going to charge just a token fee for the Super Rebrander - so that you will snap it up without
hesitation.
The cost ?
It's just a one-off payment - of $27 !!
That's right - NO monthly fee.
You will get 70% of sales from the links to my products you have already seen in the book
Here they are again
a) ClickBank Affiliate SuperTips (note that about 60% of customers end up buying the full package)
b) The SuperTips ClickBank products (35+ and growing)
c) My main site SuperTips
d) The Complete Guide to ClickBank and my three ClickBank books
e) The Ultimate Rebrander
And I'm also throwing in the two links to ClickBank itself in Chapter 3
- The link to the ClickBank Marketplace which means that you get commission on any purchase there.
Currently there are 35,000+ products in the Marketplace.
- The link to the ClickBank sign up which means ClickBank will pay you when any of your sign-ups become a
ClickBank vendor.
But hold on
I have even more fantastic news for you . . .
13
How about this . . .
If your visitor downloads this book, and then decides to purchase the Super Rebrander option (not a difficult
decision) I'm going to SHARE their payment with you !
I'll give you 51% of their $27 payment !!
(Actually you'll get even more. I've said 51% but that is just the minimum. It varies - see the FAQ in the last
chapter for the current rate).
Quick Summary
This is what you will get.
For $3
- commissions on $3 sales from your rebranded book - which means you are getting sales to meet the
mandatory Customer Distribution Requirement and stopping your account going dormant
- the Promotion Guide which you can use for any affiliate program.
For $27 (Super Rebrander)
- same as the $3 purchase plus
- 70% commissions on the links described above
- Commissions from the links to ClickBank described above
- 51% commission (that's just a minimum) of every $27 super rebranding purchase.
- For now, I'm also throwing in this superb traffic-generating ebook. Full details coming up in the package
description section.
Remember: Just 2 sales will recoup your outlay.
14
To help you decide
Well I'm positive that you, or one of your future customers, are certain to choose ONE of these options. The
first is quite obviously a no-brainer. (If a newbie is unwilling to 'risk' $3 can he really be serious about online
marketing ?)
But if you are wavering regarding the second let me remind you.
* You are offering a book that every ClickBank newbie needs
* A book which you can offer to all newcomers to online marketing
* A book which has a powerful inducement to ANY level of marketer on account of the Super Rebrander
option
* A book which is free, a quick read, and does not demand a sign-up - which is a most powerful inducement
to download.
* Amongst your target market, hundreds of thousands of inactive ClickBank affiliates
Some other great benefits:
* All the links in the book are cloaked - you cannot be deprived of your commission by replacement of your
ClickBank id
* The system provides tracking stats so you can check which of your promotional activities are getting the
most or least hits and adapt accordingly
* The system continually gets upgraded so that it can achieve the best conversion rate. When I make these
changes there's no need for you to do anything. Your customers will be taken to the latest, and most
effective, version of the download site and the book.
* Oh - and have I told you about the no-risk guarantee ? See the FAQ on the last page.
OK Harvey, you are indeed the ClickBank guru with your sites, forums and ebooks. You even give advice to
ClickBank.
And I understand you are going to show me yet another Supertip and an awesome statistic when I click on
the Super Rebranding page below
15
Further Information: Choose your option here
[1] Tell me more about the total Super Rebranding package.
OR
[2] Sorry, I can't afford the Super Rebranding offer ($27) at the moment.
Take me to the Rebranding page ($3)
OR
[3] Harvey, I don't believe you are a ClickBank guru and even if you were I can't afford to lavish $3 on such a
risky proposition. It's just a trick so you can get your vendor share of $0.87. I'm out
YOURS - with either purchase . . .
* * * * * * *
Remember: It's Simple.
You can forget the old methods of rebranding where you had to download the book, run a rebranding
program, upload it to your website and write your own download page. All you do here is give out an affiliate
link.
I'm sure you have other questions, I've answered the most common ones here on the next page.
16
FAQ
Your questions.
1. Is it difficult to set up my rebranding link ?
2. How long does it take to be up and running ?
3. Can I purchase Rebranding rights now and upgrade to Super Rebranding rights later ?
4. How much money can I make with the Super Rebranding option ?
5. Tell me about your Promotion Guide
6. Can I get a refund if it doesn't work out ?
7. What is the current commission on the rebranding links ?
Click here for the FAQ
PS. Whatever you are selling on the Net - I've added a SuperTip in the FAQ
Thanks, Harvey
17
Chapter 2. ClickBank basics
Chapter 3. How to succeed with ClickBank
Chapter 4. The problem - why most ClickBank affiliates fail
Chapter 5. The solution
Chapter 6. An irresistible offer
FAQ
Source: Harvey Segal
Release 2.0a
Jan 2010
Book created with The Ultimate Rebrander
1
Chapter 1. Introduction
Hi,
It's Harvey Segal of SuperTips.com here.
If you are new to affiliate marketing or to ClickBank I've covered the basics in Chapter 2.
In Chapter 3 I've highlighted the key steps for becoming a successful ClickBank affiliate but
. . . it's Chapter 4 that is the focus of this guide as we reveal the key obstacle
. . . (hidden away in ClickBank's terms and conditions)
. . . which causes
most newbies to quit.
You'll see how to surmount this problem in Chapter 5
and there's a unique opportunity based on this solution for ALL marketers, new or experienced, in Chapter 6.
That's where you'll discover an irresistible product
. . . which you can offer to a limitless audience
. . . which means plenty of affiliate commissions in your ClickBank account.
2
Chapter 2. ClickBank basics
Before talking about ClickBank a brief explanation for anyone who is completely new to the world of Internet
marketing.
The most common - and simplest - way to make money on the Net is to become an 'affiliate' which means
you get paid commission for making sales of other people's products. You leave the whole task of product
creation, web sales copy, order processing and customer support, to the vendor: your job is simply to get the
word out about the product.
You are given an affiliate link which leads the customer to the sales site and identifies you as the person who
gets credit if a sale is made.
One of the most popular affiliate programs is ClickBank.
They are in fact the world's largest provider of digital products - essentially ebooks and software. You can
choose from over 30,000 products in many categories and their affiliate program is simple to join.
As a guide the average price of a ClickBank product is $41. The average commission rate is 55%, although
the top sellers often offer a much higher rate e.g 70% or 75% (the maximum).
We can say that success with ClickBank boils down to
- selecting a suitable product
- promoting (getting the word out) about the product
We will expand on these points in the next chapter.
PS. At this point you may be wondering who I am and what are my credentials for writing a guide about
ClickBank
- I own the ClickBank Success Forum with over 10,000 members.
- I own The Complete Guide to ClickBank , the only site devoted completely to ClickBank.
- I am the author of three books about ClickBank
- I have participated as an Advisory Board member in ClickBank's European Client meetings (in 2007 and
2008).
3
Chapter 3. How to succeed with ClickBank
If you are not a ClickBank affiliate sign up now, it's free. Click here
You will need to choose an id or 'nickname' and this will appear in your affiliate links so that you will gain
credit for your sales.
3.1 Selecting a suitable product
3.1.1. Finding the product
You can search for a product at the ClickBank Marketplace where several thousand vendors display their
products in an organized directory.
3.1.2 Is the product worth promoting ?
a) Look at the product price and commission rates
You should aim for products with a reasonable rate of commission, say 50%, to make your efforts worthwhile.
Be aware that ClickBank deducts transaction fees from a sale: here is a calculator
b) Is it an in-demand item ?
The Marketplace listings are ranked by popularity, so you can see which are the in-demand items. Popularity
is determined by a number of factors, the main being the amount of sales and the number of affiliates making
sales over the last 8 weeks. Note therefore that a product at the low end may still turn out to be popular
especially if it is new.
c) How effective is the sales page ?
Visit the sales page of the product to confirm that the sales copy does a good job of selling the product.
(There's another important factor - sales page leaks - which we cover in the next section)
3.1.3 Check out the affiliate support
The vendor should provide you with much more than just a link to join the affiliate program. Check for any
useful promotional material (e.g. sample ads, articles, solo mailings, endorsement/reviews, signatures).
Ideally there will be an affiliate mailing list so that the vendor can convey useful news. You want someone
reliable who won't disband a program or make rule changes without telling you.
Tip: Check how responsive the vendor is with a simple enquiry.
3.2 Warning - look for sales page "leaks"
As an affiliate you want the visitor to read through the sales page and hit that order button with you getting
credit for the sale. There are a number of reasons why this does not happen
1. There is an overt link to an affiliate sign up page. Your potential customer could simply become an affiliate
and purchase the product himself.
4
2. The vendor offers multiple payment options so if ClickBank is not chosen you do not get the commission.
3. Your product is just one of many unrelated products on a page - a put-off for the potential customer. (The
reason for this usually is that all the products belong to one ClickBank account which is restricted to only one
affiliate landing page ).
4. There are many external links which distract the visitor from reaching the order page.
5. The vendor captures your commission. There are offers to join a mailing list or claim a free report: you
should get credited for any sale ensuing from these leads but an unscrupulous vendor may follow up and
make the sale via his own link. Similarly the vendor may use a pop up upon exiting a site to convert a leaving
visitor into a sale for which you do not get the credit.
3.3 Promoting the product
3.3.1 Sign up for the affiliate program
Once you are happy that the affiliate program is worth promoting and does not suffer from potential 'leaks'
you can collect your affiliate link, known as a hoplink.
It has the format http://xxxxxxxx.vendor-id.hop.clickbank.net where you substitute xxxxxxxx with your
nickname.
You should check the validity by clicking on it and following through to the ClickBank order page where you
should see [affiliate=yournickname] at the bottom.
If not then you may have incorrectly formatted your hoplink or it's possible that the affiliate program has been
discontinued.
3.3.2 Link cloaking
The basic hoplink is not 'protected'. A customer can simply substitute his own nickname and get commission
for the purchase.
There are techniques and tools which can encrypt (or cloak) your hoplink to prevent link theft.
3.3.3 Getting traffic
You now want to get targetted visitors clicking on your hoplink and making a purchase.
A good affiliate program may provide useful promotional material.
The whole topic of getting traffic and advertising is beyond the scope of this guide (but don't despair - wait till
Chapter 5 !).
Tip: If you own and use the product it's highly recommended that you provide a review showing exactly how
and why you use it.
5
The topics mentioned in this chapter are covered in depth in the book ClickBank Affiliate SuperTips
for example
- Marketplace search tools and tips
- Product history, new products and ClickBank storefronts
- Sales leaks - how to eliminate them
- Hoplink tips
- Cloaking tools and techniques
- Promotion tips
- Tracking your hits
6
Chapter 4. The problem - why most ClickBank affiliates fail
So you've made your first sale.
Happy ? Motivated ?
Of course.
Now for the bad news.
Getting a sale does not mean you get paid.
The first reason (easily solved) is that you need to meet a payment threshold before you get paid. By default
ClickBank sets this at $100. So what you can do is lower it if you wish, you can go as low as $10 but be
aware that $2.50 is deducted for each check payment to you.
Note also that payment is only sent at pay period end time which is every 2 weeks. You need to have
received 2 pay checks before you can opt for direct deposit and receive payment every week.
But it's the second reason that is the BIG one.
In my experience it's one of the most common complaints at my forum and others.
Before getting paid you need to need to meet the Customer Distribution Requirement.
You can read the full detail in ClickBank's Accounting Policy but here is the essential bit
In compliance with US law, ClickBank will withhold payment of any account balance until the following criteria
is met:
* Sales made with 5 or more different credit card numbers and
* Sales made with two different payment methods (either Visa, MasterCard, or PayPal). Note: PayPal
purchases do not count toward the minimum 5 different credit card numbers.
What this means is - at the very best - you are going to NEED FIVE SALES BEFORE YOU GET PAID.
Feeling frustrated ?
Well it get's worse.
Let me tell you about 'dormant' accounts.
Accounts with a positive balance but no earnings for an extended period of time are considered dormant.
7
Dormant accounts are subject to a charge of $1 per pay period after 90 days of inactivity, $5 per pay period
after 180 days of inactivity, and $15 per pay period after 365 days of inactivity.
So you could hit lucky on your first day as an affiliate, earn a big commission ( the maximum possible is
$100) then wait and wait for at least 4 more sales before you can get hold of your earnings. Meanwhile after 3
months of no sales deductions begin chipping away at your account.
Are you then surprised why newbies struggling to make sales become disillusioned and start to quit ?
Over 90% of ClickBank affiliates are INACTIVE.
But here's how we are going to solve this problem.
8
Chapter 5. The solution
Obviously if you could make some quick easy sales of something, anything - which need not even be your
selected product niche - then you will be able to meet the Customer Distribution Requirement, become
eligible to receive your first check and soon get the 3 checks allowing you to move to direct debit - which then
means weekly payment and no more waiting for the postman to deliver your check.
So our problem would be solved if you could offer customers an affiliate product which is so highly desirable
and attractive that it will be a no-brainer for them to purchase.
Well there is such a product.
- It's a product aimed at ClickBank newbies
- It solves their biggest problem
- It's incredibly cheap
- It's a package which costs just 3 (THREE) dollars ! That is the minimum sale price for a ClickBank product.
Let me show you something
Click here but don't purchase just yet.
Go to the order form and look at the bottom of the page.
You should see [affiliate=xxxxxxxx]
where xxxxxxxx represents an affiliate id.
This means that when you do purchase then the affiliate whose link you followed to download this book is
going to receive commission on this sale.
His commission is trivial, it's 51% of $3 which works out after deductions at $0.90 but that's not the point. He
has just made another easy ClickBank sale which is rapidly enabling him to meet the Customer Distribution
Requirement, maybe allowing the release of funds from other sales waiting in his ClickBank account, and
providing the springboard to a successful ClickBank career.
So how would you like to do the same ?
How would you like an affiliate link which inserts your ClickBank id in this book (a process known as
rebranding) and gets you quick and easy commissions.
Well that is just part of the package I am offering.
When you purchase it for $3 you will receive a 'Rebrander' link that will makes this happen. All you do is give
out that link. (The good news: you WON'T have to copy, rebrand and upload the book to a website as other
rebranders require you to).
Now - how to promote it ? (you must be asking).
Well I did say earlier that a good affiliate program should provide useful promotional material.
9
And that's why I am including in the package as part of your $3 purchase a special Promotion Guide.
It's a huge resource of tips, advice and ideas for promoting this book.
What's more, you are welcome to use and adapt the information for any other of your affiliate programs.
So tell me.
Do you think someone who clicks on your rebrander link, such as a newbie ClickBank affiliate or a beginner
wanting to know how to make money online, will resist turning this down ?
Especially when they are being besieged non-stop by hyped up promises of earning quick fortunes on the
Net if they purchase say a $499 course.
Somehow I think not.
And that means another commission payment for you.
But before you purchase for $3 there's more good news I want to tell you.
10
Chapter 6. An irresistible offer
Now I did say that there's an opportunity in this book for ALL marketers.
An experienced ClickBank marketer is not going to bother offering a free book just to get commission on $3
sales. (Although there is another way he can profit from this - there's a Supertip coming later)
No, he will want something much much more. And he'll get it in this chapter.
To explain how I'll first answer a question that you might be wondering about.
How am I making any profit out of this ?
After all I'm giving away this book for free, I'm not capturing email addresses, I'm only making $0.87 per sale.
Well I'll tell you.
Throughout this book you will see links to my sites and products such as
- My ebook ClickBank Affiliate SuperTips
- My SuperTips site
Now, all my sites and ebooks link to and cross reference each other.
Which means that someone reading my free ebook Forum Marketing SuperTips for example can end up
purchasing my recommended ad tracker AdTrackz or any other of the SuperTips ClickBank Products.
That's how all my free books work.
Readers will (hopefully) like what I write, note the absence of hype, see that I am an authority on a topic and
make a purchase.
So here is my offer to you.
How would you like a Super Rebrander link which gives YOU commission on all these sales ?.
The commission on offer ?
11
A massive 70%
You might be wondering why I am so kind and generous to make this offer.
Well it's nothing of the sort.
I know that when you see big 70% commissions (such as $49 for an AdTrackz purchase) you will double and
treble your promotion activities.
Which means more commission for you and more profit for me.
Makes sense ?
And so, what should I charge for the Super Rebrander link . . .
Well all the time, month after month, that you are handing out the link - you can be getting 70% commissions.
And so I first thought of charging ... $37 per month.
Then I thought about $27 per month as it would take as little as one average sale in a month (with 70%
commission) to cover the cost.
Finally I decided ....
Turn to next page
12
$37 per month ?
$27 per month ?
I want you to be eager to spread the word about your rebranded book.
So that's why I'm going to charge just a token fee for the Super Rebrander - so that you will snap it up without
hesitation.
The cost ?
It's just a one-off payment - of $27 !!
That's right - NO monthly fee.
You will get 70% of sales from the links to my products you have already seen in the book
Here they are again
a) ClickBank Affiliate SuperTips (note that about 60% of customers end up buying the full package)
b) The SuperTips ClickBank products (35+ and growing)
c) My main site SuperTips
d) The Complete Guide to ClickBank and my three ClickBank books
e) The Ultimate Rebrander
And I'm also throwing in the two links to ClickBank itself in Chapter 3
- The link to the ClickBank Marketplace which means that you get commission on any purchase there.
Currently there are 35,000+ products in the Marketplace.
- The link to the ClickBank sign up which means ClickBank will pay you when any of your sign-ups become a
ClickBank vendor.
But hold on
I have even more fantastic news for you . . .
13
How about this . . .
If your visitor downloads this book, and then decides to purchase the Super Rebrander option (not a difficult
decision) I'm going to SHARE their payment with you !
I'll give you 51% of their $27 payment !!
(Actually you'll get even more. I've said 51% but that is just the minimum. It varies - see the FAQ in the last
chapter for the current rate).
Quick Summary
This is what you will get.
For $3
- commissions on $3 sales from your rebranded book - which means you are getting sales to meet the
mandatory Customer Distribution Requirement and stopping your account going dormant
- the Promotion Guide which you can use for any affiliate program.
For $27 (Super Rebrander)
- same as the $3 purchase plus
- 70% commissions on the links described above
- Commissions from the links to ClickBank described above
- 51% commission (that's just a minimum) of every $27 super rebranding purchase.
- For now, I'm also throwing in this superb traffic-generating ebook. Full details coming up in the package
description section.
Remember: Just 2 sales will recoup your outlay.
14
To help you decide
Well I'm positive that you, or one of your future customers, are certain to choose ONE of these options. The
first is quite obviously a no-brainer. (If a newbie is unwilling to 'risk' $3 can he really be serious about online
marketing ?)
But if you are wavering regarding the second let me remind you.
* You are offering a book that every ClickBank newbie needs
* A book which you can offer to all newcomers to online marketing
* A book which has a powerful inducement to ANY level of marketer on account of the Super Rebrander
option
* A book which is free, a quick read, and does not demand a sign-up - which is a most powerful inducement
to download.
* Amongst your target market, hundreds of thousands of inactive ClickBank affiliates
Some other great benefits:
* All the links in the book are cloaked - you cannot be deprived of your commission by replacement of your
ClickBank id
* The system provides tracking stats so you can check which of your promotional activities are getting the
most or least hits and adapt accordingly
* The system continually gets upgraded so that it can achieve the best conversion rate. When I make these
changes there's no need for you to do anything. Your customers will be taken to the latest, and most
effective, version of the download site and the book.
* Oh - and have I told you about the no-risk guarantee ? See the FAQ on the last page.
OK Harvey, you are indeed the ClickBank guru with your sites, forums and ebooks. You even give advice to
ClickBank.
And I understand you are going to show me yet another Supertip and an awesome statistic when I click on
the Super Rebranding page below
15
Further Information: Choose your option here
[1] Tell me more about the total Super Rebranding package.
OR
[2] Sorry, I can't afford the Super Rebranding offer ($27) at the moment.
Take me to the Rebranding page ($3)
OR
[3] Harvey, I don't believe you are a ClickBank guru and even if you were I can't afford to lavish $3 on such a
risky proposition. It's just a trick so you can get your vendor share of $0.87. I'm out
YOURS - with either purchase . . .
* * * * * * *
Remember: It's Simple.
You can forget the old methods of rebranding where you had to download the book, run a rebranding
program, upload it to your website and write your own download page. All you do here is give out an affiliate
link.
I'm sure you have other questions, I've answered the most common ones here on the next page.
16
FAQ
Your questions.
1. Is it difficult to set up my rebranding link ?
2. How long does it take to be up and running ?
3. Can I purchase Rebranding rights now and upgrade to Super Rebranding rights later ?
4. How much money can I make with the Super Rebranding option ?
5. Tell me about your Promotion Guide
6. Can I get a refund if it doesn't work out ?
7. What is the current commission on the rebranding links ?
Click here for the FAQ
PS. Whatever you are selling on the Net - I've added a SuperTip in the FAQ
Thanks, Harvey
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